Graphic design relates to the visual components of an organization and its communications. This includes visual identity (logo), printed and computer generated communication (print and e-newsletters, social media pages), advertising and promotional graphics, product and package graphics, point-of-purchase and exhibit displays, and signage.
A professional Graphic Designer has the education, training and expertise to analyze and advise on the appropriateness of business and organizational messages, and improve their reception and impact by creating communications which utilize the proper formats, colors, typestyles, symbols, photography, illustration, diagrams and materials consistent with the company brand.
Most importantly, the professional Graphic Designer is qualified to address image, function, and economics—the three major communication needs critical to any organization, their audience and customers.
